Thumbs up or down? Swisscom kick-starts a worldwide feedback community


In this connected world, customers decide very rapidly whether or not they buy a product. They also share their opinions about products and services with many other people around the world. It’s therefore more important than ever for companies today to test new ideas fast and to get feedback early. That’s why we launched Looping Enterprise in February of this year. Looping is a web application that makes it easy for companies to get early feedback from their own employees and to discover if potential customers like their ideas for new offers.

As a next step, we will launch Looping with a public community, so that everyone who wants feedback on their work will be able to request it from a worldwide community. As a user, you will not only get feedback on your work, but will also be asked to give feedback to other users. That’s the principle of Looping: to give and receive feedback.

Feedback on new products within Swisscom

At Swisscom, prototyping has a long tradition. We’ve developed new products as well as new stores with this methodology. We believe that great products always start with early feedback. Two years ago we even developed our own prototyping kit, so that every employee can develop a prototype of an app or website, show it to customers on a smartphone, tablet or desktop and receive immediate customer feedback.

With Looping, we have completed the feedback journey by giving everyone in our company the ability to upload their prototypes and easily get early feedback. As well as bringing significant cost reductions, it also makes receiving feedback more fun for everybody.

Early feedback leads to better products

Desktop notes

Before starting to implement any project, it’s advisable to confirm that the idea you’re excited about will really work out. Ensure the success of your products as early as possible. Creating a simple prototype takes far less effort than building an alpha or even beta version of a product. Prototyping is always an iterative process. The only safe way to create really good solutions is to learn from potential customers and to improve continuously. Starting off with low-fidelity prototypes and continuously refining them until they become high-fidelity prototypes also has another advantage: you don’t need to write long and complex specification documents anymore, and can focus entirely on customer needs.

Looping offers you feedback for free

Looping enables you to easily get the feedback you need in order to improve. As a matter of fact, all you need to do is upload your prototype. Looping will handle everything else, from providing suitable questions for your prototype and collecting feedback from our worldwide community to providing an easily understandable result – all for free.

Looping will be available this fall. Visit now and sign up. We’ll contact you as soon as Looping is ready.

Let’s loop!